Open AccessBig Data in Customer Acquisition and Retention for eCommerce – Taking Walmart as an Example
Author(s) -
Panfeng Cao
Publication year - 2021
Publication title -
advances in economics, business and management research/advances in economics, business and management research
Language(s) - English
Resource type - Conference proceedings
eISSN - 2731-7854
pISSN - 2352-5428
DOI - 10.2991/assehr.k.211209.043
Subject(s) - computer science , big data , marketing , business , data mining