Open AccessResearch on the Cross-cultural Communication Strategy of Chinese Internet Celebrities Based on SWOT Analysis in Video Forms
Author(s) -
Ruiyang Lu
Publication year - 2021
Publication title -
advances in economics, business and management research/advances in economics, business and management research
Language(s) - English
Resource type - Conference proceedings
eISSN - 2731-7854
pISSN - 2352-5428
DOI - 10.2991/assehr.k.211209.034
Subject(s) - swot analysis , the internet , computer science , business , world wide web , advertising , marketing
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