Open AccessThe Mediating Effect of Self-Congruity in The Influence of Country Image, Corporate Image, and Brand Image on Purchase Intention of Korean Cosmetic Products in Indonesia
Author(s) -
Sonia Anggrila,
Hetty Karunia Tunjungsari
Publication year - 2021
Publication title -
advances in social science, education and humanities research/advances in social science, education and humanities research
Language(s) - English
Resource type - Conference proceedings
eISSN - 2352-5398
pISSN - 2731-8060
DOI - 10.2991/assehr.k.210805.229
Subject(s) - brand image , image (mathematics) , business , advertising , computer science , computer vision