Open AccessThe Impact of Electronic Word-of-Mouth on the Purchase Intention
Author(s) -
Albhet Dyego,
Roswita Oktavianti
Publication year - 2020
Publication title -
proceedings of the 2nd tarumanagara international conference on the applications of social sciences and humanities (ticash 2020)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/assehr.k.201209.063
Subject(s) - word of mouth , computer science , word (group theory) , advertising , business , linguistics , philosophy