Open AccessCreativity Process of Naming the Coffee Menu as a Part of Marketing Communications
Author(s) -
Billy Stephen Sawa,
Nigar Pandrianto
Publication year - 2020
Publication title -
proceedings of the 2nd tarumanagara international conference on the applications of social sciences and humanities (ticash 2020)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/assehr.k.201209.048
Subject(s) - creativity , process (computing) , computer science , marketing , business , psychology , programming language , social psychology