Open AccessBridestory Marketing Communication (Quantitative Study Influence Brand Awareness on Consumer Interest Using Wedding Organizer)
Author(s) -
Graceshiella Jeftannie,
Moehammad Gafar Yoedtadi
Publication year - 2020
Publication title -
proceedings of the 2nd tarumanagara international conference on the applications of social sciences and humanities (ticash 2020)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/assehr.k.201209.047
Subject(s) - advertising , business , brand awareness , brand management , marketing , marketing communication , computer science