Open AccessLinguistic Realizations of Metadiscourse in Advertising Slogans: A Case Study of McDonald’s
Author(s) -
Jie Xia
Publication year - 2020
Publication title -
proceedings of the 2020 5th international conference on modern management and education technology (mmet 2020)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/assehr.k.201023.137
Subject(s) - metadiscourse , computer science , linguistics , advertising , natural language processing , artificial intelligence , business , philosophy