Open AccessResearch on Marketing Strategies of Multinational Enterprises: Taking MUJI as an Example*
Author(s) -
Jianfeng Zou,
Zou Ying
Publication year - 2020
Publication title -
proceedings of the 4th international conference on culture, education and economic development of modern society (iccese 2020)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/assehr.k.200316.329
Subject(s) - multinational corporation , business , marketing , computer science , industrial organization , knowledge management , finance