Open AccessEffect of Perceived Personalization and Self Expressive Brand towards Perceived Quality and Brand Loyalty of Local Footwear Brands on Instagram
Author(s) -
Adhiwira Indrabrata,
Tengku Ezni Balqiah
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/aebmr.k.201222.009
Subject(s) - personalization , brand loyalty , advertising , loyalty , quality (philosophy) , business , brand awareness , brand management , perceived quality , psychology , brand extension , marketing , philosophy , epistemology