Open AccessA Comparison Between Brand Level and Donation Proximity toward Consumer Evaluation on CRM Online Campaign
Author(s) -
Ilma Wulansari Hasdiansa,
Tengku Ezni Balqiah
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/aebmr.k.201222.007
Subject(s) - advertising , business , donation , marketing , computer science , internet privacy , economics , economic growth