Open AccessThe Influence of Brand Image, Price Level and Word of Mouth on Purchasing Decisions for “Nau Coffee” SMEs Products
Author(s) -
Putu Eka Dianita Marvilianti Dewi,
Ni Wayan Yulianita Dewi,
Sunitha Devi
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/aebmr.k.201212.025
Subject(s) - purchasing , business , brand image , image (mathematics) , word of mouth , marketing , computer science , artificial intelligence