
Research of the Marketing Tactics for the Enterprise Adaptive to the Market Conditions Under the Big Data
Author(s) -
Zhihong Li
Publication year - 2020
Publication title -
proceedings of the fifth international conference on economic and business management (febm 2020)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/aebmr.k.201211.114
Subject(s) - business , big data , marketing , computer science , market research , data mining