Open AccessThe Influence of Advertising and E-WOM on Intention to Purchase Bundled Travel Product Through Travel Websites: The Moderating Effect of Website Brand Awareness and Bundled Travel Product Involvement
Author(s) -
Jia-Tong Wu,
Jun Zhang,
Yazhi Mo,
Yang Xu
Publication year - 2020
Publication title -
proceedings of the fifth international conference on economic and business management (febm 2020)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/aebmr.k.201211.101
Subject(s) - advertising , business , product (mathematics) , marketing , mathematics , geometry