Open AccessCustomer Forgiveness: Can Decrease Customer Dissatisfaction?
Author(s) -
Hesti Maria Putri,
Mike Yolanda,
Astri Yuza Sari,
Abror
Publication year - 2020
Publication title -
proceedings of the 5th padang international conference on economics education, economics, business and management, accounting and entrepreneurship (piceeba-5 2020)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/aebmr.k.201126.080
Subject(s) - forgiveness , business , customer retention , computer science , customer satisfaction , marketing , process management , psychology , service quality , social psychology , service (business)