Open AccessThe Effects of Content-Influencer Marketing on Consumer Attitude to Brand (A Case Study on SkinnyIndonesian24 in Bukalapak E-Commerce Company)
Author(s) -
Nuning Kristiani,
Ni Wayan Lasmi Pipiyanti
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/aebmr.k.200626.073
Subject(s) - business , influencer marketing , advertising , marketing , brand awareness , brand management , brand extension , marketing management , relationship marketing