Open AccessThe Effects of Price Discount, Bonus Pack, and In-Store Display on Impulse Buying at Supermarkets
Author(s) -
Della Asmaria Putri,
Emil Salim,
Vicky Brama Kumbara,
Elfiswandi Elfiswandi
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/aebmr.k.200626.015
Subject(s) - impulse (physics) , business , advertising , commerce , computer science , quantum mechanics , physics