The Effects of Price Discount, Bonus Pack, and In-Store Display on Impulse Buying at Supermarkets | Zendy

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The Effects of Price Discount, Bonus Pack, and In-Store Display on Impulse Buying at Supermarkets

Author(s) -

Della Asmaria Putri,

Emil Salim,

Vicky Brama Kumbara,

Elfiswandi Elfiswandi

Publication year - 2020

Language(s) - English

Resource type - Conference proceedings

DOI - 10.2991/aebmr.k.200626.015

Subject(s) - impulse (physics) , business , advertising , commerce , computer science , quantum mechanics , physics

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