Open AccessCase Study of Moderating Effect of Customer Characteristics on the Relationship Among Service Quality, Customer Satisfaction and Customer Loyalty
Author(s) -
Huang Chi-Wen,
Lin Chin-Chiuan
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/aebmr.k.200626.004
Subject(s) - customer satisfaction , loyalty business model , service quality , customer delight , business , customer retention , customer advocacy , customer equity , marketing , customer intelligence , service (business)