Open AccessEffect of Non-Disclosing Endorser Status in Social Media Marketing Content Toward Consumer Buying Behavior
Author(s) -
Salma Prihandani,
Henny Marlyna
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/aebmr.k.200321.028
Subject(s) - advertising , business , social media , social media marketing , marketing , psychology , computer science , digital marketing , world wide web