Open AccessThe Effect of Customer Relationship Management on Brand Loyalty: A Case Study on the Body Shop Indonesia’s Customers
Author(s) -
Vidyarini Dwita,
Megawati Megawati,
Puspa Leni,
Jumiatul Mulya
Publication year - 2020
Publication title -
proceedings of the 4th padang international conference on education, economics, business and accounting (piceeba-2 2019)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.2991/aebmr.k.200305.163
Subject(s) - business , loyalty business model , customer relationship management , brand loyalty , marketing , advertising , brand management , loyalty , service quality , service (business)