Open AccessMinat Beli Konsumen Pada Produk Rengginang Ikan Tenggiri Khas Probolinggo
Author(s) -
Muhammad Syarif Hidayatullah Elmas
Publication year - 2021
Publication title -
jurnal nusantara aplikasi manajemen bisnis/jurnal nusantara aplikasi manajemen bisnis
Language(s) - English
Resource type - Journals
eISSN - 2549-5291
pISSN - 2528-0929
DOI - 10.29407/nusamba.v6i2.15703
Subject(s) - purchasing , product (mathematics) , quality (philosophy) , reliability (semiconductor) , sample (material) , mathematics , business , advertising , agricultural science , econometrics , economics , marketing , chemistry , physics , biology , power (physics) , geometry , chromatography , quantum mechanics
This study attempts to know the quality of product and price to consumers purchasing interest, either in the simultaneous and partial .The sample used in this research 30 respondents. The method of analysis of the data using the validity and reliability test, the classical assumption, and with the help of the multiple linear regression spss 22.0 version for windows. The results of tests indicated that the product quality and price significant simultaneously with the level of significance of 0,000 < 0,05 consumers purchasing interest. While based on partial shows that the product quality and price significant of the significance of 0,000 < 0,05 and 0,005 < 0,05 to consumers purchasing interest.