Open AccessAnalisis determinan loyalitas pengunjung di perpustakaan kota x
Author(s) -
Anis Agustina,
Satrijo Budiwibowo,
Elana Era Yusdita
Publication year - 2020
Publication title -
jurnal nusantara aplikasi manajemen bisnis/jurnal nusantara aplikasi manajemen bisnis
Language(s) - English
Resource type - Journals
eISSN - 2549-5291
pISSN - 2528-0929
DOI - 10.29407/nusamba.v5i2.14580
Subject(s) - visitor pattern , loyalty , documentation , service (business) , service quality , quality (philosophy) , advertising , business , data collection , sociology , marketing , computer science , philosophy , epistemology , programming language , social science
This study aims to analyze visitor loyalty based on service quality and visitor satisfaction in the Library of City X. The approach of this study is descriptive qualitative. Data collection techniques using observation, interviews and documentation on visitors and library employees. The results show that the loyalty of visitors in Library X is quite good, but the quality of service and satisfaction of visitors is not yet in accordance with the visitors expectation. The Library and Archives Office of City X needs to improve the quality of services and facilities that will make visitors loyal and satisfied.