Open AccessVariabel Penentu Keputusan Pembelian Minyak Kayu Putih Cap MP di Kota Ambon
Author(s) -
Carla C Tousalwa
Publication year - 2017
Publication title -
jurnal nusantara aplikasi manajemen bisnis/jurnal nusantara aplikasi manajemen bisnis
Language(s) - English
Resource type - Journals
eISSN - 2549-5291
pISSN - 2528-0929
DOI - 10.29407/nusamba.v2i1.560
Subject(s) - respondent , product (mathematics) , promotion (chess) , quality (philosophy) , advertising , business , mathematics , business administration , marketing , physics , political science , geometry , quantum mechanics , politics , law
Kayu putih oil product is one of the famous product of Maluku Province that has many various benefit for health. The purpose of this research is to test the influence of promotion variable and product quality against the consumer decision to buy Kayu Putih oil from MP brand.
Survey methods is used in this research, with questioner as the instrument to measure data required. Judgment sampling technique is used in this research, 200 respondent is involved in this research and double regression technique is used as the analysis technique.
Result of this research shows that promotion variable especially through personal selling and good quality of products also the services that helps consumer to find products have a big influence in consumer buying decision.
Key Word: Promotion, Product Quality, Buying Decision