Open AccessAnalisis Pengaruh Promosi, Saluran Distribusi, Orang, Proses, dan Bukti Fisik Terhadap Keputusan Nasabah Menabung Di Tabungan Simpeda Pada PT. Bank Kalbar Cabang Mempawah
Author(s) -
Lastri
Publication year - 2015
Publication title -
jurnal manajemen motivasi
Language(s) - English
Resource type - Journals
eISSN - 2407-5310
pISSN - 2085-1596
DOI - 10.29406/jmm.v10i2.25
Subject(s) - nonprobability sampling , promotion (chess) , business , branch office , business administration , population , west bank , marketing , political science , sociology , demography , ancient history , politics , law , palestine , history
This study aimed to analyze the effect of promotion, place, people, processes, and physical evidence against the decision of customers save money in the Savings Simpeda at PT. Mempawah Branch Bank of West Kalimantan. This study used a survey method, which obtained the data from interviews, questionnaires, and corporate documents. The population in this study is the whole number of customers Savings Simpeda at PT. Bank Branch Mempawah West Kalimantan last year that amounted to 21 327 people. While the samples of 100 were selected by the provisions have become customers Savings Simpeda based purposive sampling. The analysis tool used is linear. From the results of hypothesis testing simultaneous effect (F test) showed that promotion, place, people, process and physical evidence simultaneously significantly influence consumer decisions to save. Hypothesis test showed that the promotion is partially significant effect on consumer decisions in Savings Simpeda save on PT. West Kalimantan Regional Development Bank Branch Mempawah.