Open AccessOnline parliamentary election campaigns in Scotland: a decade of research
Author(s) -
Graeme Baxter,
Rita Marcella
Publication year - 2013
Publication title -
ejournal of edemocracy and open government
Language(s) - English
Resource type - Journals
ISSN - 2075-9517
DOI - 10.29379/jedem.v5i2.210
Subject(s) - politics , political science , general election , the internet , dissemination , public relations , public administration , media studies , political economy , sociology , law , computer science , world wide web
Over the last ten years, the authors have conducted a series of investigations into the use of the Internet by political parties and individual candidates during parliamentary election campaigns in Scotland. These are the only such studies which have looked specifically at the Scottish political arena. This paper provides a longitudinal overview of the results of these studies, and reflects on how new technologies have been adopted by political actors in Scotland in an effort to disseminate information to, and engage with, potential voters.