Open AccessEuphemisms in advertising discourse: Putting on a positive face and maintaining speech etiquette
Author(s) -
Elena A. Danilina,
Ekaterina E. Kizyan,
Daria Maksimova
Publication year - 2019
Publication title -
training, language and culture
Language(s) - English
Resource type - Journals
eISSN - 2521-442X
pISSN - 2520-2073
DOI - 10.29366/2019tlc.3.1.1
Subject(s) - etiquette , face (sociological concept) , psychology , linguistics , advertising , communication , aesthetics , sociology , art , business , philosophy