Open AccessTHE CONTRIBUTION OF GESTURES TO PERSONAL BRANDING
Author(s) -
Brînduşa-Mariana Amălăncei
Publication year - 2015
Publication title -
studies and scientific researches. economics edition
Language(s) - English
Resource type - Journals
eISSN - 2344-1321
pISSN - 2066-561X
DOI - 10.29358/sceco.v0i21.307
Subject(s) - gesture , promotion (chess) , personal identity , premise , psychology , marketing , nonverbal communication , brand management , advertising , public relations , business , social psychology , computer science , communication , political science , self , linguistics , philosophy , politics , law , computer vision
A form of (self-)promotion but also an authentic strategic choice, the personal brand has become a topical preoccupation of marketing specialists. Personal branding or self-marketing represents an innovative concept that associates the efficiency of personal development with the effectiveness of communication and marketing techniques adapted to the individual and that comprises the entire collection of techniques allowing the identification and promotion of the self/individual. The main objective is a clear communication with regard to personal identity, no matter by means of which method, so that it gives uniqueness and offers a competitive advantage. Although online promotion is increasingly gaining ground for the creation of a personal brand, an individual’s verbal and nonverbal behaviour represent very important differentiating elements. Starting from the premise that gestures often complement, anticipate, substitute or contradict the verbal, we will endeavour to highlight a number of significations that can be attributed to the various body movements and that can successfully contribute to the creation of a powerful personal brand.