Open AccessFMCG companies specific distribution channels
Author(s) -
Ioana Barin
Publication year - 2009
Publication title -
studies and scientific researches. economics edition
Language(s) - English
Resource type - Journals
eISSN - 2344-1321
pISSN - 2066-561X
DOI - 10.29358/sceco.v0i14.48
Subject(s) - distribution (mathematics) , business , order (exchange) , possession (linguistics) , channel (broadcasting) , commerce , industrial organization , marketing , telecommunications , computer science , finance , mathematical analysis , linguistics , philosophy , mathematics
Distribution includes all activities undertaken by the producer, alone or in cooperation, since the end of the final finished products or services until they are in possession of consumers. The distribution consists of the following major components: distribution channels or marketing channels, which together form a distribution network; logistics o rphysical distribution. In order to effective achieve, distribution of goods requires an amount of activities and operational processes related to transit of goods from producer to consumer, the best conditions, using existing distribution channels and logistics system. One of the essential functions of a distribution is performing acts of sale, through which, with the actual movement of goods, their change of ownership takes place, that the successive transfer of ownership from producer to consumer. This is an itinerary in the economic cycle of goods, called the distribution channel.