Open AccessUtilizing the health belief model to predict the purchase intention of over-the-counter diet drugs
Author(s) -
S. Otero Villaverde,
Diana Gavilán,
María Avello
Publication year - 2018
Publication title -
millenium
Language(s) - English
Resource type - Journals
eISSN - 1647-662X
pISSN - 0873-3015
DOI - 10.29352/mill0205.03.00168
Subject(s) - health belief model , purchasing , product (mathematics) , medical prescription , psychology , over the counter , advertising , marketing , medicine , business , social psychology , health education , pharmacology , public health , mathematics , nursing , geometry