Open AccessModel of creative economic development for micro, small and medium-sized culinary industries in Kupang City Indonesia
Author(s) -
Maria C. B. Manteiro,
Enos Kabu
Publication year - 2019
Publication title -
international journal of social sciences and humanities (ijssh)
Language(s) - English
Resource type - Journals
eISSN - 2550-701X
pISSN - 2550-7001
DOI - 10.29332/ijssh.v3n1.275
Subject(s) - business , government (linguistics) , small and medium sized enterprises , creative economy , marketing , business development , business model , creative industries , creativity , political science , finance , philosophy , linguistics , law
An effort which can be conducted by the local government of Kupang city, Indonesia, to maintain its economic growth is by optimizing the role of creative industries of micro, small and medium-sized enterprises (MSMEs). One of the well-developed MSMEs in Kupang city is a culinary business. Interestingly, almost 70% of the culinary industry in the city is dominated by menus from outside rather than maintaining a typical menu of East Nusa Tenggara province which is processed creatively. The business development model of this industry tends to be partial, not integrated yet with policymakers, and other businesses, such as travel agencies and mass media. The purpose of this study was to identify and map the existence of the culinary business and to find out the model of developing a creative economy based culinary business in Kupang city, Indonesia. The object of this research was MSMEs actors who run business in the culinary industry in the city.