Impact of e - Velanmai Model of Extension Service in Tamil Nadu | Zendy

D. Prabha | Zendy; Ravi Kumar Theodore | Zendy; C Karthikeyan | Zendy

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Impact of e - Velanmai Model of Extension Service in Tamil Nadu

Author(s) -

D. Prabha,

Ravi Kumar Theodore,

C Karthikeyan

Publication year - 2017

Publication title -

madras agricultural journal

Language(s) - English

Resource type - Journals

eISSN - 2582-5321

pISSN - 0024-9602

DOI - 10.29321/maj.01.000406

Subject(s) - beneficiary , tamil , agriculture , business , agricultural science , service (business) , socioeconomics , agricultural economics , geography , marketing , economics , biology , finance , linguistics , philosophy , archaeology

“e-Velanmai” in a coordination of personal and ICT based agricultural extension approach implemented in Tamil Nadu to provide need based and timely advisories to farmers. An impact study of e-Velanmai model of extension, implemented by Tamil Nadu Agricultural University, was undertaken in three districts viz., Coimbatore, Tirupur and Villupuram of Tamil Nadu with 90 beneficiary respondents and 90 non-beneficiary respondents. Research reveal that the beneficiary respondents were significantly higher in their extent of adoption of recommended technologies than that of the non-beneficiary respondents. Majority of the respondents had expressed medium level of social impact. Increasing the number of field coordinators, proving information on dayto-day market details and providing information on post harvest technology and value addition of coconut and other crops were the suggestions offered by the beneficiaries for improving the e-Velanmai services.

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