Open AccessImpact of e - Velanmai Model of Extension Service in Tamil Nadu
Author(s) -
D. Divya Prabha,
Ravi Kumar Theodore,
C. Karthikeyan
Publication year - 2017
Publication title -
madras agricultural journal
Language(s) - English
Resource type - Journals
eISSN - 2582-5321
pISSN - 0024-9602
DOI - 10.29321/maj.01.000406
Subject(s) - beneficiary , tamil , business , agriculture , service (business) , agricultural science , socioeconomics , information and communications technology , agricultural economics , geography , marketing , economics , political science , finance , environmental science , linguistics , philosophy , archaeology , law
“e-Velanmai” in a coordination of personal and ICT based agricultural extension approach implemented in Tamil Nadu to provide need based and timely advisories to farmers. An impact study of e-Velanmai model of extension, implemented by Tamil Nadu Agricultural University, was undertaken in three districts viz., Coimbatore, Tirupur and Villupuram of Tamil Nadu with 90 beneficiary respondents and 90 non-beneficiary respondents. Research reveal that the beneficiary respondents were significantly higher in their extent of adoption of recommended technologies than that of the non-beneficiary respondents. Majority of the respondents had expressed medium level of social impact. Increasing the number of field coordinators, proving information on dayto-day market details and providing information on post harvest technology and value addition of coconut and other crops were the suggestions offered by the beneficiaries for improving the e-Velanmai services.