Keberlanjutan Usaha Songket Lombok Melalui Pemberdayaan Penenun dan Media Informasi Produk

There are many efforts in maintaining continuity of Songket Sukarara business. One of the efforts is through empowerment artisans weaving Songket. The empowerment artisans weaving Songket can be done by giving them training. Communication training about ability to speak in Indonesian and English are useful for both artisans weaving Songket and company. The other trainings are marketing and production management. This community service is held at UD. Undur Pasang Sukarara Central Lombok Regency that produced and sold Lombok Songket. Many artisans weaving Songket have less ability to explain the product. Besides, UD. Undur Pasang does not have a book for expenditure and income for money and goods that are neatly arranged and neither songket brochure. Based on the problems, training about communication ability, marketing management and brochure as information media are needed. This community service activity aimed to: 1) provide Indonesian and English training to artisans weaving Songket and staffs; 2) make two kinds of brochures about Songket produced and sold by UD. Undur Pasang in Indonesian and English; 4) develop staffs and artisans weaving Songket ability on product and marketing management. There are three steps in this community service namely preparation, implementation and evaluation. The result of community service showed 1) artisans weaving Songket and staffs’ performance is fairly enough both in Indonesian and English; 2) brochure about Undur Pasang product and Songket are provided; 3) UD. Undur Pasang applied new marketing and product management