Open AccessPENGARUH CAUSE-RELATED MARKETING TERHADAP CUSTOMER ENGAGEMENT GRAB DI KOTA MATARAM DENGAN CONTENT MARKETING SEBAGAI PEMODERASI
Author(s) -
Septi Rohmatul Aeni,
Sulhaini Sulhaini,
Junaidi Sagir
Publication year - 2022
Publication title -
unram management review
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2809-4263
DOI - 10.29303/ju.v2i2.267
Subject(s) - business , customer engagement , business administration , moderation , content marketing , marketing , psychology , digital marketing , computer science , social psychology , social media , world wide web