Open AccessANALISIS STRATEGI MEMBANGUN BRAND IMAGE HALAL TOURISM KECAMATAN SAMBELIA KABUPATEN LOMBOK TIMUR
Author(s) -
M Muttaqillah,
Zainal Abidin,
Lalu Adi Permadi
Publication year - 2018
Publication title -
jurnal magister manajemen universitas mataram
Language(s) - English
Resource type - Journals
eISSN - 2621-7902
pISSN - 2548-3919
DOI - 10.29303/jmm.v7i1.242
Subject(s) - tourism , promotion (chess) , business , brand image , marketing , exhibition , tourist attraction , advertising , geography , political science , archaeology , politics , law
The purpose of this research was to develop marketing communication strategy for building the brand image of halal tourism in Sambelia District of East Lombok Regency. The design used in this research based on qualitative approach. The results of this study indicated that marketing communication strategy already exists in building a brand image of halal tourism in Sambelia District, East Lombok Regency. Marketing communication strategy appropriately in accordance with the internal and external environmental conditions used to build a brand image of halal tourism in Sambelia District, East Lombok Regency is a Strategy of Development and Communication of Halal Tourism Market and Maintaining Variety of Tourism Attraction in East Lombok, Promotion Strategy with Branding Pesona Halal Lombok Timur and Marketing Communication Strategy with branding of Halal tourism for East Lombok either through internet and tourism exhibition.