Open AccessSTRATEGI PENGEMBANGAN DAN PEMASARAN DESA WISATA SUKARARA YANG TERINTEGRASI DI KECAMATAN JONGGAT KABUPATEN LOMBOK TENGAH
Author(s) -
Lalu Adi Permadi,
Harmi Widiana,
Rusminah Hs,
Muttaqillah Muttaqillah
Publication year - 2017
Publication title -
jurnal magister manajemen universitas mataram
Language(s) - English
Resource type - Journals
eISSN - 2621-7902
pISSN - 2548-3919
DOI - 10.29303/jmm.v6i2.241
Subject(s) - promotion (chess) , visitor pattern , tourism , interview , tourist attraction , local government , business , marketing , stakeholder , government (linguistics) , the internet , advertising , geography , public relations , sociology , political science , computer science , philosophy , archaeology , politics , linguistics , anthropology , law , programming language , world wide web
This research is aimed to design the accurate strategy to be implemented in integrated Sukarara Tourism village development and marketing according to the village environment condition and to identify which strategy that has to be prioritized by the government and local participants. Data that used in the research are primary and secondary data. Primary data were mainly obtained by interviewing the local stakeholder, while secondary data were taken from library study and government data. Result of this research suggested the main strategy that can be implemented in developing and marketing Sukarara tourism village are develop the alternative tourism attraction while still maintain the songket weaving as main appeal of the village by preparing the new design which more interesting to the visitor, prepare the internet promotion, organise the local people as culture tourism guide and arrange the village spatial design.