Open AccessPENGARUH HEDONIC MOTIVE & VISUAL MERCHANDISING TERHADAP SHOPPING LIFESTYLE & IMPULSE BUYING DI MATAHARI DEPARTMEN STORE LOMBOK EPICENTRUM MALL
Author(s) -
Ni Made Dwi Desyantari Putri
Publication year - 2017
Publication title -
jurnal magister manajemen universitas mataram
Language(s) - English
Resource type - Journals
eISSN - 2621-7902
pISSN - 2548-3919
DOI - 10.29303/jmm.v6i2.142
Subject(s) - impulse (physics) , advertising , shopping mall , psychology , business , marketing , quantum mechanics , physics
This research is aimed at examining and analyzing the effect of hedonic motive on shopping lifestyle, the effect of visual merchandising on shopping lifestyle, the effect of hedonic motive on impulse buying, the effect of visual merchandising on impulse buying, the effect of shopping lifestyle on impulse buying, this research quantitative study with the population of all men and women who had ever shopped in Matahari Department Store Lombok Epicentrum Mall in Mataram. The data were analyzed with structural equation model. The research showed that hedonic motive has sigificant effect on shopping lifestyle, visual merchandising has significant effect on shopping lifestyle. hedonic motive has sigificant effect on impulse buying, visual merchandising has significant effect on impulse buying. Keywords: hedonic motive, visual merchandising, shopping lifestyle, Impulse buying