Open AccessWhat Works in Blog Marketing? Firm Created, or User Generated In 2.0 Web: Evidence from a Developing Country
Author(s) -
Syed Asad Hussain,
Sana Abbas
Publication year - 2020
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2521-2540
pISSN - 1993-5765
DOI - 10.29270/jbs.12.2(2018).094
Subject(s) - credibility , perception , source credibility , advertising , product (mathematics) , marketing , business , consumer behaviour , psychology , political science , geometry , mathematics , neuroscience , law