Open AccessEffect of Visual Merchandising Elements of Retail Store on Consumer Attention
Author(s) -
Yasir Ali Soomro,
Sana Abbas Kaimkhani,
Javeria Iqbal
Publication year - 2017
Publication title -
journal of business strategies
Language(s) - English
Resource type - Journals
eISSN - 2521-2540
pISSN - 1993-5765
DOI - 10.29270/jbs.11.1(17).002
Subject(s) - advertising , business , marketing , retail industry