
Relationship between Patients Satisfaction of BPJS Health Program toward their Loyalty by Using Health Services at The Marjan Bawah of RSU dr. Slamet Garut
Author(s) -
Witdiawati,
Umar Sumarna,
Udin Rosidin
Publication year - 2021
Publication title -
asian community health nursing research
Language(s) - English
Resource type - Journals
eISSN - 2655-8629
pISSN - 2654-2900
DOI - 10.29253/achnr.2021.3860
Subject(s) - loyalty , psychology , nursing , service (business) , medicine , business , marketing
Background: Patient satisfaction is a factor that supports loyalty. Likewise with patients of the BPJS Health Program. The health workers at the Lower Marjan Ward of dr. Slamet Garut Regional Public Hospital need to improve its health services, in order to grow its loyalty to subscribe by using the care facilities at dr. Slamet Garut Regional Public Hospital. Objective: This study aims to determine the relationship between the level of patient satisfaction about the BPJS health program service with their loyalty. Methods: The study used Cross Sectional Study design, the study was conducted on 50 patients as a sample who taked accidently. The study was conducted with apply the Chi square test. Results: The results were analyzed and it was found that there are only 2 satisfaction factors that have a significant relationship with loyalty, that was the Reliability Factor with a pValue of 0.014 and an Odd Ratio of 0.930, accompanied by the Assurance Factor with a pValue of 0.009 and an Odd Ratio of 1.061. While other factors are not significant, namely the Responsiveness Factor with a pValue of 0.087 and an Odd Ratio of 0.833, Empathy factor with a pValue of 1.172 an Odd Ratio of 0.909 accompanied Tangible factor with a pValue of 0.231 and an Odd Ratio of 1.333.Conclussion: Conclussion of the study show that patient loyalty will appear when the level of patient satisfaction is high, therefore satisfaction factors must be increased by health worker as a service provider.