Open AccessEmployee Based Brand Equity: Building Brand Value for Employees through Internal Branding
Author(s) -
Ezgi Erkmen
Publication year - 2018
Publication title -
selçuk üniversitesi sosyal bilimler meslek yüksekokulu dergisi
Language(s) - English
Resource type - Journals
eISSN - 2564-7458
pISSN - 1302-4191
DOI - 10.29249/selcuksbmyd.432146
Subject(s) - brand equity , brand management , corporate branding , business , brand awareness , marketing , structural equation modeling , perception , conceptual model , employer branding , advertising , psychology , new product development , philosophy , statistics , mathematics , epistemology , product management , neuroscience