Open AccessAnalisis Strategi Pengembangan Usaha Supermarket XYZ dengan Pendekatan Model Bisnis Kanvas
Author(s) -
Jack Absalom Soselisa,
Sapta Raharja,
Budi Suharjo
Publication year - 2018
Publication title -
manajemen ikm
Language(s) - English
Resource type - Journals
eISSN - 2622-9250
pISSN - 2085-8418
DOI - 10.29244/mikm.12.2.194-204
Subject(s) - swot analysis , analytic hierarchy process , process management , promotion (chess) , computer science , key (lock) , element (criminal law) , process (computing) , business , operations research , marketing , mathematics , computer security , politics , political science , law , operating system
The purpose of the research is to identify and analyze the business model in Supermarket XYZ, then give recommendation of priority strategy as perfection of Supermarket XYZ business model to more systematic, specific, unique and relevant to current business condition. This research uses descriptive analysis method. The analytical tool used is business model canvass (BMC), the external factor evaluation matrix (EFE), internal factor evaluation matrix (IFE), external internal matrix (IE), and the combination between strength, weakness, opportunity, threat (SWOT), and analytical hierarchy process (AHP ) called AWOT. The result was obtained based on the result of AWOT analysis, the priority strategy of the channel element with the highest score is SO strategy, to develop a food court to provide a customer shopping experience. Priority strategy of the customer relationship element is ST strategy, cooperation with the third parties for the development of joint promotion programs. Finally, priority strategy of the key activities element is WO strategy, training and development program. The Selected BMC element and the specified strategy can be the basis for the development of the Supermarket XYZ business model in the future.