Open AccessModel Bisnis Ekowisata di Taman Nasional Laut Bunaken dengan Pendekatan Business Model Canvas
Author(s) -
Mawardi Bagindo,
Bunasor Sanim,
Teguh Saptono
Publication year - 2016
Publication title -
manajemen ikm
Language(s) - English
Resource type - Journals
eISSN - 2622-9250
pISSN - 2085-8418
DOI - 10.29244/mikm.11.1.80-88
Subject(s) - business model canvas , value proposition , tourism , business , business model , general partnership , indonesian , seagrass , environmental resource management , coral reef , key (lock) , environmental economics , geography , computer science , fishery , ecosystem , marketing , ecology , environmental science , economics , linguistics , philosophy , archaeology , finance , computer security , biology
The role of tourism sector increasingly important in line with the development of Indonesian economic structure leading to services sector. Business modelling approach is one of the critical factor to the success of an organization. Bunaken National Marine Park in North Celebes is a representative of the tropical water ecosystem in Indonesia that consists of mangrove, seagrass, coral reefs and coastal. The objective of this research were to identify the business modelling of Bunaken and to analyze its improvements using descriptive-qualitative method. Business modelling method were analyzed by business model canvas 9 building block. Increasing of the value proposition, costumer segment, costumer relationship would be affected to revenue stream organization. Supporting the value proposition needed key activities, key resources and key partnership. The management of Bunaken should have the appropriate human resources to apply this modelling.