Open AccessBehavioral economics concepts in marketing
Author(s) -
V. Dershen,
U. Parkhimenka
Publication year - 2022
Publication title -
nauka i innovacii
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2412-9372
pISSN - 1818-9857
DOI - 10.29235/1818-9857-2022-3-53-59
Subject(s) - marketing , behavioral economics , marketing research , economics , management science , microeconomics , business