Effect of Anchoring Heuristic on Financial Performance of Small and Medium Enterprises in Nairobi, Kenya: The mediating role of Investment Decisions | Zendy

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Effect of Anchoring Heuristic on Financial Performance of Small and Medium Enterprises in Nairobi, Kenya: The mediating role of Investment Decisions

Author(s) -

Alex K. Koech

Publication year - 2020

Publication title -

journal of business management and economic research

Language(s) - English

Resource type - Journals

ISSN - 2602-3385

DOI - 10.29226/tr1001.2020.223

Subject(s) - anchoring , investment (military) , heuristic , business , finance , computer science , psychology , political science , social psychology , artificial intelligence , politics , law

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