Open AccessEffect of Anchoring Heuristic on Financial Performance of Small and Medium Enterprises in Nairobi, Kenya: The mediating role of Investment Decisions
Author(s) -
Alex Koech
Publication year - 2020
Publication title -
journal of business management and economic research
Language(s) - English
Resource type - Journals
ISSN - 2602-3385
DOI - 10.29226/tr1001.2020.223
Subject(s) - anchoring , investment (military) , heuristic , business , finance , computer science , psychology , political science , social psychology , artificial intelligence , politics , law