Mediating Effect of Investment Decisions between Overconfidence Heuristic and Financial-Performance of Small, and Medium Enterprises in Nairobi, Kenya | Zendy

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Mediating Effect of Investment Decisions between Overconfidence Heuristic and Financial-Performance of Small, and Medium Enterprises in Nairobi, Kenya

Author(s) -

Alex Koecha,

Josphat Cheboia,

Naomi Koskea

Publication year - 2020

Publication title -

journal of business management and economic research

Language(s) - English

Resource type - Journals

ISSN - 2602-3385

DOI - 10.29226/tr1001.2020.193

Subject(s) - overconfidence effect , investment (military) , heuristic , business , finance , investment decisions , behavioral economics , computer science , psychology , political science , artificial intelligence , social psychology , politics , law

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