Open AccessMediating Effect of Investment Decisions between Overconfidence Heuristic and Financial-Performance of Small, and Medium Enterprises in Nairobi, Kenya
Author(s) -
Alex Koecha,
Josphat Cheboia,
Naomi Koskea
Publication year - 2021
Publication title -
journal of business management and economic research
Language(s) - English
Resource type - Journals
ISSN - 2602-3385
DOI - 10.29226/tr1001.2020.193
Subject(s) - overconfidence effect , investment (military) , heuristic , business , finance , investment decisions , behavioral economics , computer science , psychology , political science , artificial intelligence , social psychology , politics , law