THE EFFECT OF ADVERTISING MUSIC ON BRAND AWARENESS AND PURCHASE INTENTION / Reklam Müziğinin Marka Bilinirliği ve Satın Alma Niyetine Etkisi | Zendy

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THE EFFECT OF ADVERTISING MUSIC ON BRAND AWARENESS AND PURCHASE INTENTION / Reklam Müziğinin Marka Bilinirliği ve Satın Alma Niyetine Etkisi

Author(s) -

Abdülkadir Öztürk,

Betül BALYAŞ

Publication year - 2021

Publication title -

uluslararası ekonomi i̇şletme ve politika dergisi

Language(s) - English

Resource type - Journals

ISSN - 2587-2559

DOI - 10.29216/ueip.895845

Subject(s) - advertising , art , humanities , business

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