Open AccessComparison of Cause-related Marketing Effect in Korean and Chinese Markets
Author(s) -
HaeJin Seo,
Tae Ho Song
Publication year - 2019
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2019.38.4.006
Subject(s) - business , marketing