Open AccessA Study on the Structural Relationship of Experience Characteristics, Value and Expectations, Purchase Intention in Cosmetic Brand Store －Focusing on the Moderating Effects of Gender－
Author(s) -
Sun-Joo Lee,
Yun-Hee Jeong
Publication year - 2019
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2019.38.3.014
Subject(s) - brand experience , psychology , advertising , value (mathematics) , marketing , social psychology , business , computer science , product management , new product development , machine learning