Open AccessA Study on the Structural Relationship of Experience Characteristics, Value and Expectations, Purchase Intention in Cosmetic Brand Store －Focusing on the Moderating Effects of Gender－
Author(s) -
Sunjoo Lee,
정윤희
Publication year - 2019
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2019.38.3.014
Subject(s) - brand experience , psychology , advertising , value (mathematics) , marketing , social psychology , business , computer science , product management , new product development , machine learning
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