Open AccessA Study on the Effects of SNS Informativeness, Playfulness and Reliability on Purchase Intention and Business Performance
Author(s) -
김예정,
박상봉
Publication year - 2019
Publication title -
management and information systems review
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2019.38.3.007
Subject(s) - reliability (semiconductor) , business , structural equation modeling , psychology , marketing , computer science , thermodynamics , physics , power (physics) , machine learning
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