Open AccessA Study on the Effects of SNS Informativeness, Playfulness and Reliability on Purchase Intention and Business Performance
Author(s) -
Ye-Jung Kim,
Park Sang Bong
Publication year - 2019
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2019.38.3.007
Subject(s) - reliability (semiconductor) , business , structural equation modeling , psychology , marketing , computer science , thermodynamics , physics , power (physics) , machine learning