Open AccessA Study on Development of Measurement Tools for Word-of-Mouth Constraint Factors — Focusing on SNS Advertising —
Author(s) -
Yundaehong
Publication year - 2019
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2019.38.2.011
Subject(s) - word of mouth , advertising , constraint (computer aided design) , computer science , business , psychology , marketing , natural language processing , engineering , mechanical engineering