
The Effect of Corporate Social Responsibility on Purchase Intention — Focused on Anti-Corporate Emotion —
Author(s) -
Nak Jung Kang,
Sanglee Cho
Publication year - 2019
Publication title -
gyeongyeong gwa jeongbo yeongu/gyeong'yeong jeongbo yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-4767
pISSN - 1598-2459
DOI - 10.29214/damis.2019.38.1.010
Subject(s) - corporate social responsibility , business , psychology , advertising , public relations , political science